Podcast 81: how to make B2B content readable

We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.

Podcast 80: Survey results special – barriers to effective B2B content

105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals.

Research report: barriers to B2B marketing content

105 B2B content marketers shared their problems and frustrations with us. Now, we'll share them with you (with commentary and advice from industry experts, for good measure).

Podcast 78: Maths for B2B marketers

How can you be sure the numbers in your content are correct? We ask mathematics resource designer, podcaster, and writer, Lucy Rycroft-Smith.

The Best of B2B Content 2019 – it’s time to vote

It's time to vote. We've shortlisted your nominations for the best B2B content of 2019 – and we need your help deciding who wins.

How to give copywriters better feedback

The more constructive you can make your feedback, the sharper your content will be. Here are five fast ways to get better results.

Webinar: What does good B2B content look like? 15 essential checks

Improve your work, review with confidence, and manage stakeholder expectations with this 15-point checklist.

Register here.

We asked, they answered: copywriting for B2B social media

We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)

How to write a B2B press release (that doesn’t suck)

They may not be fashionable, but we still get asked to write a LOT of press releases. Here's how to spot a good one.

Podcast 74: how to use research in your B2B content

It’s been described as the “one kind of content that crushes almost everything else”, but how should you use research in B2B? We ask expert Simon Hayhurst.

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