What The Mentalist can teach us about personalisation in marketing emails

What can TV show The Mentalist teach us about writing and compiling personalised marketing emails that are sincere and not off-putting to recipients? Read on to find out.

Radix Copycast episode 5 – is shorter always better in marketing copy?

In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all organisms. The paper was only 800 words long. Technology copywriting often involves complex subjects and products, but how do you…

Radix Copycast episode 4 – how to create better B2B case studies

They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as the most effective format for generating leads. But if that’s the case, why do so many customer case studies follow…

Connecting the dots: 5 tips from Velocity’s March Content Marketing Hangout

The latest Content Marketing Hangout hosted by Stan Woods, MD at Velocity Partners (B2B technology marketing specialists), has again delivered some keen insight into the belly of content marketing.

Oracle and The Avengers: A Technology Copywriter’s Dream

Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.

5 tips to survive social media

In this post we take a look at five ways that businesses can ensure that their social media efforts don’t flounder.

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