Long vs short: how to write comics for B2B audiences

Comics can fit on less than a page or span entire books. What length of comic works for a business audience - and how do you write one for a B2B reader?

Podcast: Telling B2B stories, wrestling with emotion and writing for intelligent content

Join us as we revisit some of our previous episodes, including discussions on storytelling and intelligent content in B2B copywriting and marketing.

How we turned an ebook idea into a fully-illustrated comic

Lots of marketers are looking for new and exciting ways to present B2B content. As inspiration, Emily explains how we turned a conventional ebook into a fully-illustrated comic—on a shoestring budget.

Radix Copycast Episode 19 – Bringing comics to B2B marketing

Why and when should you use comics in B2B marketing, how can you start producing your own, and how do you get them to audiences?

How I learned to stop worrying and love comics in B2B marketing

Comics are not just having a resurgence in popular media, the format is also increasingly being used by marketing teams in companies like Google, Sage and Marketo. But why should enterprises work with the format and how should they go about it? Find out in our free ebook.

Script to strip: five quick tips for writing your first business comic

Comic book heroes are now a regular feature of Hollywood and graphic novels are winning literary prizes. But how should you go about writing the script for a business comic?

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