Posts tagged "buyer personas"

Articles
– June 1, 2017

Who’s in the C-suite… and how do you write for them?

“C-suite” is a term that’s used a lot in B2B marketing. Most of us understand what it refers to but who’s actually in the suite? And how do you write for each persona?

Articles
– October 16, 2014

What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?

Current B2B marketing wisdom says we should write content for individual buyer personas. But a new school of thought says this approach could actually do more harm than good. Fiona investigates.

Articles
– March 27, 2014

First copywriting project for a new client? Here’s what to do.

First projects for new clients are fraught with risks. Here’s how to have the best chance of producing a great piece of work without going over time or budget.

Articles
– July 23, 2013

A cheat’s guide to creating buyer personas in minutes

Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.
Content marketing: a copywriter's wishlist for 2013

Articles
– January 23, 2013

Content marketing: a copywriter’s wishlist for 2013

As more B2B technology companies start to think seriously about content marketing, here are four things their copywriters are going to need.

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