B2B copy has always been plagued with clichés. But now there’s a whole new crop of over-used phrases to scoff at. We’ve collected the whole lot into one handy table.
Birds do it. Bees do it. And imaginary peas do it. Probably. We all use clichés as an everyday shorthand. But copywriters must learn to have a little more discipline – or risk having their writing written off.
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