Podcast 67: B2B content trends and analytics – which formats get the best results?
Which types of B2B content get the strongest engagement? And how do you measure what content works best?
Podcast 64: data v creativity, and SEO copywriting for B2B
Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.
Our predictions: how B2B content will evolve in 2018
The Radix team examines how B2B content marketing changed over 2017, and what 2018 has in store for us.Podcast 56: 2017 – a content odyssey (witness B2B marketing’s latest evolutionary leap)
How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.
Podcast 44: Our roundup of this year’s B2B content marketing predictions
This podcast episode sizes up our big predictions for B2B content marketing in 2016 with input from some B2B friends on what to watch for in 2017.
Podcast 42: What does the 2017 B2B Content Marketing trends report mean for copywriters?
Change is afoot in B2B content marketing. We take a look at new research from MarketingProfs and the CMI, to find out what could be heading your way in 2017.
Do case studies still count as content?
There's something odd about the latest trends report from CMI and Marketing Profs. Can it be true that case studies no longer count as marketing content? And if so, what does that make them?Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014
We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.