9 ways to measure B2B content performance (better than bounce rate)

Google analytics expert Jake Kimpton told us why bounce rate could give you totally the wrong idea about your content performance – and what to measure instead.

Ghostwriting in B2B: fake content or essential thought leadership tool?

Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?

Podcast 68: the best B2B content of 2018

As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.

The B2B Content Audio Blog #11: how to run a successful editorial board

Hear how an editorial board can transform your content marketing (and grab five top tips for running one successfully).

Podcast 67: B2B content trends and analytics – which formats get the best results?

Which types of B2B content get the strongest engagement? And how do you measure what content works best?

The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting

How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.

The B2B Content Audio Blog #7: how to write an ebook that gets results

What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.

The B2B Content Audio Blog #6: how to interview subject matter experts

Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.

B2B Content Hall of Fame: the motor catalogue that repositioned a brand

B2B product catalogues rarely attract much attention. But Maxon Motor's 508-page behemoth protects the entire brand from bargain-basement competitors, by focusing on one, specific target audience.

Whatever happened to the content marketing heroes?

David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.

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