The B2B Content Audio Blog #7: how to write an ebook that gets results

What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.

The B2B Content Audio Blog #6: how to interview subject matter experts

Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.

B2B Content Hall of Fame: the motor catalogue that repositioned a brand

B2B product catalogues rarely attract much attention. But Maxon Motor's 508-page behemoth protects the entire brand from bargain-basement competitors, by focusing on one, specific target audience.

Whatever happened to the content marketing heroes?

David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.

B2B Content Hall of Fame: Drawbotics’ hyper-detailed TV office floor plans

Just occasionally, B2B marketing manages to take advantage of pop culture without sky-high levels of cringe – and Katy’s addition to the Radix B2B Content Hall of Fame does just that.

How to write content about the Internet of Things

The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.

B2B Content Hall of Fame: “A Video Conference Call in Real Life” (Zoom)

Introducing a new series applauding B2B content we wish we'd written, Ben nominates our first Hall of Fame inductee. It's that rarest of things: a B2B comedy video that's actually funny.

Our predictions: how B2B content will evolve in 2018

The Radix team examines how B2B content marketing changed over 2017, and what 2018 has in store for us.

RIP: the B2B infographic (2012-2016)

2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…

Podcast: Content writer v copywriter – is there a difference?

Is there a difference between content writers and copywriters? We take a look at why a distinction needs to be made and why you should care.

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