Podcast 87: B2B content for the public sector
Creating effective content for the public sector is a delicate balance between logic and emotion. We talk to leading marketers and find out how it’s done.
You are a cartographer (and other hard-won advice on B2B white papers)
Kieran gets nostalgic for indoor gatherings, and waves you quietly into an imaginary lecture theatre, where he’s just beginning his class on B2B white papers….
Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday
A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.
Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper
Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.
65 real quotes about B2B content marketing problems
Our research report into barriers to good B2B marketing content gave marketers the chance to vent anonymously about their frustrations. Here, we share what they really said.Podcast 80: Survey results special – barriers to effective B2B content
105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals.
Podcast 79: The Best B2B Content of 2019
We reveal what you have voted the Best B2B Content of 2019, and chat about the other excellent B2B content that arrived during the last year.
Podcast 78: Maths for B2B marketers
How can you be sure the numbers in your content are correct? We ask mathematics resource designer, podcaster, and writer, Lucy Rycroft-Smith.
