Podcast 39: What’s so hard about writing engaging B2B marketing content?
Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.
Three people your B2B copywriter definitely needs to meet
As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.
Editorial boards in B2B content marketing: a beginners’ guide
Find out why editorial boards are great for reliably producing the marketing content your business needs – and how to run one successfully.
How to create B2B content that gets media attention
It’s rare for a piece of B2B content to be covered as news, but not completely unknown. Fiona looks at how the right sort of content can generate its own PR.
Funnel!: A brief history of the world’s first content marketing strategy game
Back in 2014, one of the Radix team suggested we make a board game about the role of copy in content marketing. So we did. Steve relates the epic tale of how Funnel! was born.
Five essential copywriting and content marketing podcasts
Podcasts for copywriters and content marketers are growing in popularity. Here are five different shows that Emily enjoys checking in with.
B2B content marketing has a huge problem
The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.
How I learned to stop worrying and love comics in B2B marketing
Comics are not just having a resurgence in popular media, the format is also increasingly being used by marketing teams in companies like Google, Sage and Marketo. But why should enterprises work with the format and how should they go about it? Find out in our free ebook.