10 sloppy habits that let your writing down (and how to avoid them)
Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.
How to get value for money from your copywriter
Hiring a copywriter? Ensure you get value for your money every time with our foolproof guide.
How to write content about the Internet of Things
The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.Podcast 61: what can you buy to improve your B2B writing?
What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.
The professional copywriter’s essential kit list
Whether you’re an aspiring writer or a seasoned veteran, the right equipment can make your job easier and more enjoyable. Here’s your shopping list.
B2B website copywriting: why it’s all about your customer
As a B2B brand, your website isn’t special. But your customers are. Treat them with the respect they deserve and you’ll soon notice the results.Podcast 60: the lowdown on B2B messaging workshops
Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.
What happens in a B2B messaging workshop?
The B2B messaging workshops we run are a great way to ensure your communications are consistent – but how long do they take, and what will you get out of it? Here’s our guide for marketers.