First copywriting project for a new client? Here’s what to do.

First projects for new clients are fraught with risks. Here’s how to have the best chance of producing a great piece of work without going over time or budget.

Why great writing isn’t the only skill that B2B tech copywriters need

A great copywriter needs to be able to do much more than just write a nice sentence or two. This post looks at the six key skills that every B2B technology copywriter should learn.

Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs

This month on the Radix podcast: essential skills for B2B technology copywriters, plus why two heads can be better than one for some writing projects.

Radix writing experiment: pair copywriting

One of the great things about having six writers under one roof is that we can team up to spark new ideas and creative approaches. We’ve recently been experimenting with doing this in a formalised way, borrowing a technique from the software development industry. George explains all.

Radix Copycast Episode 14 – the true value of marketing copy

Why do marketers – and copywriters – still treat copy as a commodity?

Radix Copycast episode 9 – designers vs. copywriters (it doesn’t have to be all-out war)

This time we’re talking about how the evolving, visual nature of marketing content has affected how B2B copywriters and designers work together.

A balancing act: three things to avoid as a new B2B copywriter

George has recently joined our growing team as a junior copywriter, so we asked him to lay down his impressions of working with us in these first weeks.

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