Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs
This month on the Radix podcast: essential skills for B2B technology copywriters, plus why two heads can be better than one for some writing projects.
Radix writing experiment: pair copywriting
One of the great things about having six writers under one roof is that we can team up to spark new ideas and creative approaches. We’ve recently been experimenting with doing this in a formalised way, borrowing a technique from the software development industry. George explains all.Radix Copycast Episode 14 – the true value of marketing copy
Why do marketers – and copywriters – still treat copy as a commodity?
The problem with establishing the true value of marketing copy
How much are 800 words worth?Radix Copycast episode 9 – designers vs. copywriters (it doesn’t have to be all-out war)
This time we’re talking about how the evolving, visual nature of marketing content has affected how B2B copywriters and designers work together.
