Posts tagged "copywriting brief"

Five uber-geeky B2B content marketing briefs we secretly wish our clients would send

Articles
– October 10, 2016

Five uber-geeky B2B content marketing briefs we secretly wish our clients would send

White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.
How eight B2B copywriters tackled exactly the same brief

Articles
– June 8, 2016

How eight B2B copywriters tackled exactly the same brief

We talk a lot about the importance of matching the right B2B copywriter to each job. But just how much would the results vary? We tried an experiment – using our own team as guinea pigs.
How to brief a B2B copywriter

Articles
– May 18, 2016

How to brief a B2B copywriter

The secret to getting some great copy? It isn’t just hiring a great copywriter. It’s giving a great brief.

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