The three pillars of a great B2B copywriting brief
A great idea? Check. A great copywriter on standby? Check. A great brief? Uh… one minute.The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
We need to talk: the power of a great briefing call
Briefing calls are an important part of the writing process. Without them, we’re unable to convey our clients’ expertise. Nick explains why before writing copy, it's important to have a call.Podcast 63: writing B2B copy for international audiences
How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…
How to get value for money from your copywriter
Hiring a copywriter? Ensure you get value for your money every time with our foolproof guide.
The professional copywriter’s essential kit list
Whether you’re an aspiring writer or a seasoned veteran, the right equipment can make your job easier and more enjoyable. Here’s your shopping list.
When copywriters show their working, everybody wins. Here’s why.
For years now, Kieran has been writing notes for our clients at the top of his copy documents. Now we’re asking all our writers to – where necessary – do the same…
“How long will it take?” Five factors we consider when quoting for copywriting
As a copywriting agency, delivering the work on schedule is just as important as the copy itself. Here’s five factors we consider when quoting for your writing project.