1st principle of badass B2B web copy: Clarity
Every web page has a job to do – so before you start writing, you’d better know what that job is. In this short video, David explains why, and how.
Nine Sacred Principles of Badass B2B Web Copy
Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.Podcast 45: Is BOFU content sexier than TOFU? Ooft, absolutely.
Why does bottom of the funnel content go so unloved? Is top of the funnel really that glamorous? Join us as we celebrate our favourite BOFU content.
My journey to becoming a B2B tech copywriter: advice and guidance to aspiring writers
As one of our newest writers, Nick shares snippets of advice from his varied experience in the world of politics, retail and e-commerce which have given him the skills to write for Radix.
Five easy ways to improve your B2B copywriting
Newish to B2B copywriting – or fancy a quick technique tune-up? Here are five easy tips to give your copy a boost; maximum impact, minimal fuss.
Kung Fu Secrets of B2B Copywriting: End with a Bang
In the last of the current series of Kung Fu Copywriting secrets, David shares how a knowledge of Shakespeare can add impact to the copy you write.
Kung Fu Secrets of B2B Copywriting: Features, Benefits & Advantages
How do you discover the benefit of a feature – and the advantage of that benefit? And how do you link them all up? David takes us into copywriting Inception…
Kung Fu Secrets of B2B Copywriting: First Bit Last
Your opening words are the most important. But here’s a secret: you don’t have to write them first.