Kung Fu Secrets of B2B Copywriting: Exclamations Bad! (Brackets Good.)

More often than not, an exclamation mark looks like you’re trying too hard to sound exciting. (Brackets, on the other hand, can be very useful things…)

Kung Fu Secrets of B2B Copywriting: Read it Out Loud

If your copy feels wrong, and you don’t know why, reading will usually make the problem plain. This quick video explains why.

The Radix guide to interviewing subject matter experts

Great B2B marketing content starts with interviewing a subject matter expert. Here are our tips for mastering this crucial content creation skill.

Kung Fu Secrets of B2B Copywriting: Be Specific

If your copy includes the words “whether”, “variety” or “range”, it might not be specific enough to make your point. Here’s why...

Kung Fu Secrets of B2B Copywriting: Don’t Tell Me, Show Me

David explains his favourite copywriting tip: “Don’t tell me you’re funny; tell me a joke.”

Kung Fu Secrets of B2B Copywriting: When to Write Plainly

If you want to understand the effect of sentence structure, the Plain English Campaign’s style guide is a surprisingly good place to start.

Kung Fu Secrets of B2B Copywriting: Say One Thing, Clearly

Often, marketers are keen to say too many things at once. David believes it’s more effective to find one important message, and say it with style.

Kung Fu Secrets of B2B Copywriting: Write to One Person

What can a B2B copywriter learn from Simon Mayo’s radio show? Watch this short presentation and find out…

Podcast 39: What’s so hard about writing engaging B2B marketing content?

Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.

Kung Fu Secrets of B2B Copywriting: Find Another Way

David shares his oldest copywriting secret – how to avoid grammar pedants without sounding awkward.

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