Why is Alexa written to sound human?
Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.
RIP: the B2B infographic (2012-2016)
2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…Podcast 44: Our roundup of this year’s B2B content marketing predictions
This podcast episode sizes up our big predictions for B2B content marketing in 2016 with input from some B2B friends on what to watch for in 2017.
Podcast 42: What does the 2017 B2B Content Marketing trends report mean for copywriters?
Change is afoot in B2B content marketing. We take a look at new research from MarketingProfs and the CMI, to find out what could be heading your way in 2017.
Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014
We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.