When storytelling goes bad: the misappropriation of stories by marketers

Marketers have been told repeatedly that we love listening to people tell stories. But have marketers been using storytelling effectively?

GE’s Datalandia campaign: using Twilight to sell complex technologies

Concepts like Big Data and the internet of things can be difficult to explain, even to a B2B audience – so what makes this consumer-oriented campaign by GE so appealing?

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