Five uber-geeky B2B content marketing briefs we secretly wish our clients would send

White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.

The three Rs of borrowing from geek culture for content marketing

Which is the correct spelling of Marvel’s superhero: “Spider-Man” or “Spiderman”? And does it matter? Emily explains the nuances of drawing on nerd and geek culture in your content marketing.

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