We bring you the lowdown from TFM&A 2015 – plus an exclusive interview with Velocity’s Doug Kessler about intelligent content and its impact on B2B copywriting.
A radical new style of ultra-personalized content delivery is emerging. We look at what the advent of “intelligent” or “adaptive” content will mean for B2B copywriters.
In this episode, we explore what you can do to ensure your content marketing stays fresh and useful for your audiences.
We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.
Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.
Why and when should you use comics in B2B marketing, how can you start producing your own, and how do you get them to audiences?
What steps can copywriters take to write tweets, for B2B brands, that make click-through and sharing rates soar?
Storytelling is back on the agenda for content marketers, but how can copywriters adapt storytelling concepts in copy for B2B marketing? Listen to find out.
This month we look at the tools of the copywriter’s trade. Is MS Word still the only game in town, or in the era of digital content, are there newer tools that do a better job?
This month on the Radix podcast: essential skills for B2B technology copywriters, plus why two heads can be better than one for some writing projects.
Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.
