Podcast 56: 2017 – a content odyssey (witness B2B marketing’s latest evolutionary leap)

How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.

Podcast 55: what did we learn at Copywriting Conference 2017?

Where can you laugh all day, write “I love you” on a banana, and gain copywriting tips? CopyCon17, that’s where. Listen to our run-down of the event.

Podcast 54: why standout content needs writers *and* experts

How much should you rely on copywriters to come up with you content? Our B2B copywriting podcast Good Copy, Bad Copy provides the answers.

Podcast 53: style guide v tone and voice. What’s the difference?

What makes a great style guide? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast for tips on writing a guide your content creators will love.

Podcast 51: Do you need jargon in effective B2B marketing copy?

Does jargon ever have a place in B2B marketing copy? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast, to find out how to get jargon right.

50th podcast special: 50 copywriting tips to make you a better writer

Want to be a better writer? Then give us, and select leading B2B copywriters, 28 minutes and 53 seconds of your time.

Podcast 48: B2B blogging keeps changing – so how do you write a good post?

Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with.

Podcast 47: Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up

Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.

Podcast 46: Time to give B2B web copy the attention it deserves

Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site.

Podcast 45: Is BOFU content sexier than TOFU? Ooft, absolutely.

Why does bottom of the funnel content go so unloved? Is top of the funnel really that glamorous? Join us as we celebrate our favourite BOFU content.

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