Welcome to episode 10 of the Radix Copycast – this time we’re discussing the rise in email nurture campaigns in B2B marketing, and our advice for copywriters on how to survive the onslaught.
This time we’re talking about how the evolving, visual nature of marketing content has affected how B2B copywriters and designers work together.
Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What we mean by tone of voice, and what can you do to ensure it’s authentic and consistent, regardless of the…
In episode 7 of the Radix Copycast we discuss the use of visual storytelling tools like Vine, SlideShare, memes, comics and infographics in B2B marketing, with a special focus on comics.
Welcome to episode 6 of the Radix Copycast – this time we’ve broken out of the studio and are reporting from the Chartered Institute of Marketing: South West Digital Marketing Conference 2013.
In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all organisms. The paper was only 800 words long. Technology copywriting often involves complex subjects and products, but how do you…
They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as the most effective format for generating leads. But if that’s the case, why do so many customer case studies follow…
Welcome to the latest Radix Copycast – a podcast exploring the trends and issues in B2B technology marketing through a copywriting lens.
In episode 2 of the Radix Copycast, we explore the conundrum that jargon presents to copywriters and how you can make (seemingly) boring things interesting.
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