Business blogging is changing, but what you can do to make sure you’re making the most of the format?
Landing pages are where the action happens on your website, so they must be persuasive. We look at how to write a landing page for best results.
An editorial board model can help you publish a regular flow of content that’s engaging and relevant for your audience. We look at how it works.
When content is written with enthusiasm, it’s more likely to get results. So how can marketers inspire their writers to inject more passion into their copy?
Getting your audience to notice you through content marketing can be difficult. So we decided to do something different: we created a board game.
Join us as we revisit some of our previous episodes, including discussions on storytelling and intelligent content in B2B copywriting and marketing.
Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.
Millennials/Generation Y are coming into positions of influence within businesses, so what does this mean for people tasked with writing B2B copy?
An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.
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