B2BQ&A 103: What was the best B2B content of 2021?
What was the best piece of B2B content of 2021? Discover trends, takeaways, and inspiration from last year’s shortlist – then find out the winner.
B2B Content Hall of Fame: Drawbotics’ hyper-detailed TV office floor plans
Just occasionally, B2B marketing manages to take advantage of pop culture without sky-high levels of cringe – and Katy’s addition to the Radix B2B Content Hall of Fame does just that.
B2B Content Hall of Fame: Salesforce’s labours of love
Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.
B2B Content Hall of Fame: making dry subjects engaging at Air Charter Service
Technical writing doesn’t have to be dry and academic. Nick explains how Air Charter Service makes a niche product accessible to a broad audience.
B2B Content Hall of Fame: how CB Insights created a God-tier newsletter
From pointless pie charts to accusations of vampirism – Kieran explains why he’s nominating the CB Insights newsletter for our Content Hall of Fame…Podcast 60: the lowdown on B2B messaging workshops
Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.
