Podcast: Do you need jargon in effective B2B marketing copy?

Does jargon ever have a place in B2B marketing copy? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast, to find out how to get jargon right.

5 no-nonsense B2B copywriting tips from #b2bcopychat in 2015

Every month, B2B copywriters gather on Twitter to discuss trends, tips and experiences, using the hashtag #b2bcopychat. Here are five top tips from #b2bcopychat in 2015.

Does jargon kill B2B copy – or does it bring it to life?

Marketers are told to rid their copy of jargon, but is that always a good idea? Matt looks at why jargon has an important role in B2B copy – and how you can use it effectively.

Knitting and B2B copywriting: more similar than you think

We know what you’re thinking: there’s no way knitting could be like B2B copywriting. But as our resident knitting expert Emily has found, there is a pattern.

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