Kung Fu Secrets of B2B Copywriting: Don’t Fear Apostrophes

In this video, David gives a crash course to getting apostrophes right – and shares the main reason why many people don’t...

Kung Fu Secrets of B2B Copywriting: Don’t Tell Me, Show Me

David explains his favourite copywriting tip: “Don’t tell me you’re funny; tell me a joke.”

Kung Fu Secrets of B2B Copywriting: When to Write Plainly

If you want to understand the effect of sentence structure, the Plain English Campaign’s style guide is a surprisingly good place to start.

Kung Fu Secrets of B2B Copywriting: Say One Thing, Clearly

Often, marketers are keen to say too many things at once. David believes it’s more effective to find one important message, and say it with style.

Kung Fu Secrets of B2B Copywriting: Write to One Person

What can a B2B copywriter learn from Simon Mayo’s radio show? Watch this short presentation and find out…

Kung Fu Secrets of B2B Copywriting: Find Another Way

David shares his oldest copywriting secret – how to avoid grammar pedants without sounding awkward.

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