How to rid B2B copy of its cliché addiction

Birds do it. Bees do it. And imaginary peas do it. Probably. We all use clichés as an everyday shorthand. But copywriters must learn to have a little more discipline – or risk having their writing written off.

Radix Copycast Episode 20: Using emotion in B2B copy

Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.

Swearing in B2B copy: f**k yeah, or goodness gracious no!

B2B is moving towards more emotive, powerful and concise messaging, but is it possible for it to be too edgy? Could hard-hitting language put off audiences?

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