Kung Fu Secrets of B2B Copywriting: End with a Bang

In the last of the current series of Kung Fu Copywriting secrets, David shares how a knowledge of Shakespeare can add impact to the copy you write.

Poetry in B2B: a fact of life

Recently, George argued that poetry has no place in B2B marketing. From the other side of the Radix copywriters’ bench, Kieran begs to differ.

Poetry in B2B: epic sword of lightning, or really bad idea?

With marketers looking for new formats to engage prospects, it can only be a matter of time before white papers start to be repurposed into poetry. George has one word of advice: don’t.

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