Five uber-geeky B2B content marketing briefs we secretly wish our clients would send

White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.

Lessons in B2B content marketing from the world’s greatest scavenger hunt

What can an annual international scavenger hunt teach B2B marketers about content planning, creativity and communication? Welcome to GISHWHES.

How to brief a B2B copywriter

The secret to getting some great copy? It isn’t just hiring a great copywriter. It’s giving a great brief.

A copywriter’s brief

What to consider when putting together a project brief for a copywriting agency. Because it's all in the details when it comes to content marketing.

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