Help – my client wants my copy to be “more sparkly”! What do I do?

Writing snappy copy for B2B audiences is hard. If your client is clamouring for more vibrant writing, here are four tips to make your copy sparkle.

Social listening: it leads to engagement, but do I like it?

Social listening is a cornerstone of many brand's social media strategies, but what is it like to be on receiving end?

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