As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. For this post, Emily and Fiona sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.
One of the great things about having six writers under one roof is that we can team up to spark new ideas and creative approaches. We’ve recently been experimenting with doing this in a formalised way, borrowing a technique from the software development industry. George explains all.
Last night I happened to be awake and glancing at Twitter in the early hours, when I saw this tweet from Tim O’Reilly, boss of the legendary O’Reilly publishing empire and world-class alpha geek. His tweet crystallised in my mind…
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