Podcast 95: how to write B2B social media content

Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.

We asked, they answered: copywriting for B2B social media

We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)

Podcast 71: how to write B2B social media content

Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.

A crash course in B2B social media copywriting

In B2B, everyone and their dog is using social. Nick's whistle-stop tour of current best practice will help you bark the loudest.

Content Catalogue: How to write tweets that promote your content

If you want your content to engage and convert audiences, you need to get it out there. Twitter is a great promotional vehicle – but it requires some sharp copywriting skills, says Steve.

What can B2B marketers learn from their personal social media habits?

Twitter can be a difficult landscape for B2B marketers to navigate, but a lot can be learned from stopping and thinking about your own Twitter habits.

Radix Copycast Episode 18 – How to write for B2B on Twitter

What steps can copywriters take to write tweets, for B2B brands, that make click-through and sharing rates soar?

Radix writing experiment: pair copywriting

One of the great things about having six writers under one roof is that we can team up to spark new ideas and creative approaches. We’ve recently been experimenting with doing this in a formalised way, borrowing a technique from the software development industry. George explains all.

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