Once more, with feeling: using reader psychology in your B2B copywriting

Understanding how your B2B audience's emotion influences their decision-making can make your writing even more effective. Here’s how to incorporate a little psychology into your writing process.

How to tell a compelling brand story in a world full of heroes

An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...

Podcast 53: style guide v tone and voice. What’s the difference?

What makes a great style guide? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast for tips on writing a guide your content creators will love.

What Microsoft’s new Blue Screen of Death can teach us about voice and tone

The blue screen of death might not seem like an obvious source for a lesson in tech copywriting — but you’d be surprised. Katy explores what we can learn from everyone’s favourite error screen.

Radix Copycast Episode 20: Using emotion in B2B copy

Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.

Swearing in B2B copy: f**k yeah, or goodness gracious no!

B2B is moving towards more emotive, powerful and concise messaging, but is it possible for it to be too edgy? Could hard-hitting language put off audiences?

Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)

Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What we mean by tone of voice, and what can you do to ensure it’s authentic and consistent,  regardless of the…

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