How to tell a compelling brand story in a world full of heroes

An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...

Three reasons why B2B marketers should care about authenticity

Sounding insincere can mean your content isn’t taken seriously by your audience. Here are three more reasons why B2B content needs to sound authentic.

Does jargon kill B2B copy – or does it bring it to life?

Marketers are told to rid their copy of jargon, but is that always a good idea? Matt looks at why jargon has an important role in B2B copy – and how you can use it effectively.

6 not-so-surprising marketing lessons from TFM&A 2015

Happening over two days, TFM&A is where marketing best practice meets marketing technology. But just what were Emily’s main takeaways from this year’s event?

Radix Copycast Episode 20: Using emotion in B2B copy

Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.

What The Mentalist can teach us about personalisation in marketing emails

What can TV show The Mentalist teach us about writing and compiling personalised marketing emails that are sincere and not off-putting to recipients? Read on to find out.

Swearing in B2B copy: f**k yeah, or goodness gracious no!

B2B is moving towards more emotive, powerful and concise messaging, but is it possible for it to be too edgy? Could hard-hitting language put off audiences?

Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)

Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What…

Seven deadly B2B marketing sins happening in my inbox RIGHT NOW

The situation in my inbox is not pretty; it hasn’t been for a while.

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