Does jargon kill B2B copy – or does it bring it to life?
Marketers are told to rid their copy of jargon, but is that always a good idea? Matt looks at why jargon has an important role in B2B copy – and how you can use it effectively.Radix Copycast Episode 20: Using emotion in B2B copy
Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.
Swearing in B2B copy: f**k yeah, or goodness gracious no!
B2B is moving towards more emotive, powerful and concise messaging, but is it possible for it to be too edgy? Could hard-hitting language put off audiences?Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)
Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What we mean by tone of voice, and what can you do to ensure it’s authentic and consistent, regardless of the…