What intelligent content creators can learn from videogames

Content that automatically adapts to individual users is a very new concept in marketing. But in videogames, it’s been going on for years. George looks at what designers and writers of intelligent marketing content can learn from a rich history of ‘adaptive’ videogames.

Is it game over for native advertising?

Is native advertising the saviour of publishers and brands – or a marketing missile that’s already starting to misfire? Emily weighs the evidence.

What can a 19-year-old videogame teach B2B marketers about storytelling?

Looking for inspiration on how to use storytelling in content marketing? Then look no further than one of the most critically-acclaimed videogames of all time: Half-Life.

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