The B2B Content Audio Blog #9: a foolproof blog post structure you can steal

In six minutes flat, you can pick up a structure that works for almost any blog post.

7 words you should NEVER use in B2B copy

George reveals the seven words he believes will instantly undermine an otherwise excellent piece of B2B marketing copy.

The B2B Content Audio Blog #6: how to interview subject matter experts

Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.

The B2B Content Audio Blog #5: the big mistake you’re making with titles

Learn why the present participle is ruining your B2B marketing headlines, and discover a clearer way to share your message.

I spent four weeks as a professional B2B copywriter. Here’s what I learned.

Five writing tips I learned on my internship that will help you improve your B2B marketing copy.

Why bending the “rules” of grammar can improve your B2B copy

Some of the grammar “rules” we learned at school aren’t as definitive as they might seem. In fact, they could be holding your B2B marketing copy back.

10 sloppy habits that let your writing down (and how to avoid them)

Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.

Podcast 63: writing B2B copy for international audiences

How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…

How to write content about the Internet of Things

The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.

Podcast 61: what can you buy to improve your B2B writing?

What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.

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