4 B2B copywriting tips from Radix’s summer internship
What can you learn about B2B copywriting in just four weeks? Quite a lot, if these tips from our 2019 intern, Priya, are anything to go by.
Readability in B2B content: does your Flesch-Kincaid grade matter?
Readability can separate successful content from the mountain of unread marketing bumf. By asking your writers to put their copy through a Flesch-Kincaid Grade Level test, you can ensure your content is clear, concise and readable.
B2B content clichés: how to spot them, and how to get rid of them
Bleeding edge. Ground up. End-to-end. B2B tech marketing is crammed full of clichés. Katy has some opinions about this – and about why a well-worn sentiment isn’t always the worst thing in the world.
Content SOS: what to do when B2B writing goes wrong
It’s a heart-wrenching moment when your content misses the mark – but there’s no time to waste moping about it. Steve shares how to get a problem project back on track, and turn a content SOS into a memorable success.
Reviewing B2B copywriting? Steal our 16-point quality checklist
Writing B2B content is hard. But reviewing it is far from easy. To help, we score every draft on a 16-point scale. And we're happy for you to make it your own.
11 Useful Writing Tips, from World-Famous Writers
With so much contradictory writing advice out there, it's difficult to know what's worth listening to and what's just someone with a grudge against conjunctions throwing their weight around. John investigates whether any tips from famous writers are actually helpful...
15 of the best copywriting tweets from #B2BCopyChat
A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives
Music and words: the sounds that drive great copy
For many copywriters, headphones are an office essential. For others, they’re a needless distraction. Can music change how you write?