B2B case studies are enduringly popular for one simple reason. They work.
In the second episode of our audio blog, putting our best content into an easy, listenable format, David reveals Kieran Haynes’ magic case study formula, recapping his definitive guide Everything you need to know about writing a B2B case study.
It covers everything from the research to the writing, and even handling feedback:
- How to interview the customer to get useful background information
- What structure you should use for a great case study
- How to deal with amends from your client
If you prefer a longer listen, like our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.
How to listen
You’re very welcome to use the player above, or download the episode here.
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Audio editing: Bang and Smash
Title music: “Chinny Reckon” by the Nye Bevans