The B2B Content Audio Blog #2: how to write the perfect B2B case study

The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.

Click the "play" button. Subscribe on iTunes. Grab the RSS feed. Or Download it here.

B2B case studies are enduringly popular for one simple reason. They work.

In the second episode of our audio blog, putting our best content into an easy, listenable format, David reveals Kieran Haynes’ magic case study formula, recapping his definitive guide Everything you need to know about writing a B2B case study.

It covers everything from the research to the writing, and even handling feedback:

  • How to interview the customer to get useful background information
  • What structure you should use for a great case study
  • How to deal with amends from your client

If you prefer a longer listen, like our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

How to listen

You’re very welcome to use the player above, or download the episode here.

If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.

Get in touch

If you find the audio blog format useful (or if you have a way to improve it), we really want to hear from you. Email, tweet at us, or leave an iTunes review.


Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

Ben C

Ben was our first recruit through the Radix internship programme, impressing us so much we couldn’t let him go. He’s now one of our most flexible writers, delivering sharp and effective B2B content and demand gen copy on topics including AI, analytics delivery, digital platforms, and many more.

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