How to brief your copywriter – in briefing documents and on calls
Niall looks at the best way to brief your copywriter, what information you should give them, and why a follow-up call is essential.
In B2B copywriting, all experience is relevant
Your journey to becoming a B2B tech marketing copywriter will give you unique skills and knowledge that make your writing as individual as you are. (Niall should know – he was a scientist.)
From call to brief to copy – what’s the Radix copywriting process?
The Radix copywriting process runs like a well-oiled machine – but what is it exactly? Let Ben take you on a journey.
How to atomise a big B2B content piece into smaller assets
Want to maintain the momentum of your hero piece of B2B content? Ben shares advice on how to break down large content into valuable, smaller assets.
University won’t prepare you for the B2B learning curve (and that’s OK)
Before you enter the world of B2B copywriting, we recommend taking the time to adjust your expectations. Let me explain.
ChatGPT and B2B copywriters: mortal enemies or better together?
Can AI really write like a B2B copywriter? We sent our Head of Copy into the uncanny valley to find out.
How to build a career in B2B copywriting
In this blog, Niall takes a look at the skills you need to get into copywriting and what a career in B2B copywriting might look like.
How much tech knowledge do you need to become a B2B technology copywriter?
Interested in becoming a B2B tech copywriter, but not sure how much technical knowledge you really need? Here’s how we help our writers get up to speed.