The professional copywriter’s essential kit list

Whether you’re an aspiring copywriter or a seasoned veteran – or a marketer who just wants to write better – the right technology can make your job easier and more enjoyable. Here's your shopping list.

B2B Content Hall of Fame: how CB Insights created a God-tier newsletter

From pointless pie charts to accusations of vampirism – Kieran explains why he’s nominating the CB Insights newsletter for our Content Hall of Fame…

B2B website copywriting: why it’s all about your customer

As a B2B brand, your website isn’t special. But your customers are. Treat them with the respect they deserve and you’ll soon notice the results.

When copywriters show their working, everybody wins. Here’s why.

For years now, Kieran has been writing notes for our clients at the top of his copy documents. Now we’re asking all our writers to – where necessary – do the same…

B2B Content Hall of Fame: “A Video Conference Call in Real Life” (Zoom)

Introducing a new series applauding B2B content we wish we'd written, Ben nominates our first Hall of Fame inductee. It's that rarest of things: a B2B comedy video that's actually funny.

What happens in a B2B messaging workshop?

It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.

What’s the best way to become a B2B tech copywriter?

Nobody grows up thinking ‘I want to be a B2B tech copywriter’ – so how did our writers end up here (and loving it)? Ben asks the gang...

5 questions you should ask a B2B copywriter (but few marketers do)

Choosing the right B2B copywriter is important – but how do you go about it? Nick suggests five ways you can make us work harder to win your business.

B2B InTech 2018: my route through the day

16 tempting sessions. A tonne of must-see speakers. And eight hours to fit it all in. Impossible? David makes his plan for B2B InTech 2018...

How to write about SaaS

Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…

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