For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.
White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.
There's something odd about the latest trends report from CMI and Marketing Profs. Can it be true that case studies no longer count as marketing content? And if so, what does that make them?
Could ABM be the saviour B2B content marketing was looking for – and will there be enough decent copywriters to carry it all out? David talked to some experts…
Forget apps; all the cool companies want you to interact with them via bots. Wo King from Hi9 talks to us about why that’s exciting news for copywriters.
As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.
Next week, we’ll be shortlisting CVs from would-be Radix copywriters. It’s my job to keep our writing standards high, so here’s what I’m hoping to see.
We asked the godfather of content marketing to shed some light on a baffling industry statistic: why does up to 80% of B2B marketing content go unused?