Does your B2B tech copy pass these five tests?

For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.

Five uber-geeky B2B content marketing briefs we secretly wish our clients would send

White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.

Do case studies still count as content?

There's something odd about the latest trends report from CMI and Marketing Profs. Can it be true that case studies no longer count as marketing content? And if so, what does that make them?

The Radix guide to interviewing subject matter experts

Great B2B marketing content starts with interviewing a subject matter expert. Here are our tips for mastering this crucial content creation skill.

Chat bots: the next big opportunity for copywriters?

Forget apps; all the cool companies want you to interact with them via bots. Wo King from Hi9 talks to us about why that’s exciting news for copywriters.

Four content format ideas to help you stand out

As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.

What I’ll be looking for in a B2B copywriter

Next week, we’ll be shortlisting CVs from would-be Radix copywriters. It’s my job to keep our writing standards high, so here’s what I’m hoping to see.

Cornwall’s high-tech hub gathers momentum

Cornwall's tech sector has long been fragmented and invisible. Now, thanks to the efforts of Software Cornwall, it seems to be gathering ground.

5 questions with Joe Pulizzi: the problem of unused content

We asked the godfather of content marketing to shed some light on a baffling industry statistic: why does up to 80% of B2B marketing content go unused?

Create B2B tech marketing content that really works

Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.