Three people your B2B copywriter definitely needs to meet
As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.
Radix’s Adventures in Tech #2: Learning Python
In an ill-advised attempt to automate his own copywriting job, George gets his hands dirty with coding basic apps in Python.
Part of our funnel is missing: 3 kinds of asset content marketing forgot
Every content marketer knows about TOFU, MOFU and BOFU. We need to talk about PREFU, REFU and POFU.
Editorial boards in B2B content marketing: a beginners’ guide
Find out why editorial boards are great for reliably producing the marketing content your business needs – and how to run one successfully.
Radix and Lungfish join forces to meet B2B content demand
Some of the combined Radix and Lungfish team: L-R John Kerrison, Dave Chong, Fiona Campbell-Howes, Chloe Tidy, Sophie Reynolds, David McGuire, George Reith, Steve George
How to create B2B content that gets media attention
It’s rare for a piece of B2B content to be covered as news, but not completely unknown. Fiona looks at how the right sort of content can generate its own PR.
The Periodic Table of B2B Marketing Clichés
B2B copy has always been plagued with clichés. But now there’s a whole new crop of over-used phrases to scoff at. We’ve collected the whole lot into one handy table.
Can you teach great B2B technology copywriting?
It’s no secret that B2B copywriting is hard. But is it a skill that can be learned, or are some people just born with it? George taps up some experts for their thoughts.