Help – my client wants my copy to be “more sparkly”! What do I do?
Writing snappy copy for B2B audiences is hard. If your client is clamouring for more vibrant writing, here are four tips to make your copy sparkle.
Why boring content isn’t bad content
You could be forgiven for thinking that B2B marketing content needs to be sexy and sparkly to perform well. In fact, boring content can work just as hard for you – if not harder, says Fiona.
Content Catalogue: How to write tweets that promote your content
If you want your content to engage and convert audiences, you need to get it out there. Twitter is a great promotional vehicle – but it requires some sharp copywriting skills, says Steve.
Scripting podcasts: three tips for writing podcast episodes
Podcasts are a growing medium, with huge potential in content marketing. But how should you write a script for a podcast episode? Emily explains.
What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?
Current B2B marketing wisdom says we should write content for individual buyer personas. But a new school of thought says this approach could actually do more harm than good. Fiona investigates.
Content Catalogue: how to write a great B2B video voiceover
Videos are a vital element of effective B2B content marketing – but how do you come up with a voiceover script that gets the results you’re after? In the latest in our Content Catalogue series, Matt offers some practical tips for getting a spoken word script from page to screen without losing the plot.
What can B2B marketers learn from their personal social media habits?
Twitter can be a difficult landscape for B2B marketers to navigate, but a lot can be learned from stopping and thinking about your own Twitter habits.
Hiring B2B Copywriters: How I Picked My Writing Team
B2B content is evolving fast, and so are the skills and experience needed by the writers who produce it. Fiona reveals what led her to hire the writing team here at Radix.