Articles
– December 18, 2012

B2B content marketing in 2013 – four experts give us their predictions

From better analytics to more infographics, four B2B tech marketers tell us how they think content marketing will evolve in 2013.

Articles
– December 12, 2012

Five trends that changed B2B technology copywriting in 2012

2012 was the year content marketing went mainstream in the B2B technology sector – which made it a very interesting twelve months for us here in the copywriting trenches.

Articles
– December 5, 2012

Storytelling in B2B marketing: how to use a three-act structure

We look at how content marketers can use a three-act structure to tell a story that keeps people engaged.

Articles
– April 19, 2012

The first rule of B2B copywriting: know your audience

Having a clear idea of your target customer - and writing for that person - is the key to successful B2B copywriting. Here's how to understand them.

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