B2B content marketing in 2013 – four experts give us their predictions

From better analytics to more infographics, four B2B tech marketers tell us how they think content marketing will evolve in 2013.

Five trends that changed B2B technology copywriting in 2012

2012 was the year content marketing went mainstream in the B2B technology sector – which made it a very interesting twelve months for us here in the copywriting trenches.

Storytelling in B2B marketing: how to use a three-act structure

We look at how content marketers can use a three-act structure to tell a story that keeps people engaged.

The first rule of B2B copywriting: know your audience

Having a clear idea of your target customer - and writing for that person - is the key to successful B2B copywriting. Here's how to understand them.

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