Storytelling in B2B marketing: using the seven basic plots
Join us as we look at the seven basic plots that all stories follow.
Storytelling in B2B marketing: how to use a three-act structure
We look at how content marketers can use a three-act structure to tell a story that keeps people engaged.
The debut of How to Use Apostrophes
Cue music. “Apostrophes are one of the trickiest pieces of punctuation in the English language. Tricky, but not impossible.”
Oracle and The Avengers: A Technology Copywriter’s Dream
Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.
3D Printers – a potential future for B2B content marketing
Are we on the cusp of entering a future where samples of pen pots are printed in the office? Probably not, but it would be ace if we were.