How I learned to stop worrying and love comics in B2B marketing
Comics are not just having a resurgence in popular media, the format is also increasingly being used by marketing teams in companies like Google, Sage and Marketo. But why should enterprises work with the format and how should they go about it? Find out in our free ebook.
Content Catalogue: How to write copy for infographics
As time-pressed businesspeople demand content that’s more immediate and easier to digest, infographics are playing an ever bigger role in B2B marketing. This new instalment in our Content Catalogue series looks at the whys and hows of writing copy for infographics.
Script to strip: five quick tips for writing your first business comic
Comic book heroes are now a regular feature of Hollywood and graphic novels are winning literary prizes. But how should you go about writing the script for a business comic?
We’ve been reading: five useful posts for marketing copywriters
Every week, hundreds of articles appear with useful information for marketers and copywriters looking to polish up their writing skills. Here are five that have stood out for me in the past couple of weeks.
How to avoid being the editor that copywriters hate
Some people have a natural ability to critique other people’s writing. Some don’t. If you’d rather staple your eyelids together than review someone else’s work, here’s a quick survival guide.
The worst thing about being a B2B technology copywriter
There are lots of great things about being a technology copywriter. Fiona chooses to ignore them all and focus instead on four downsides of this strange semi-profession.
Content Catalogue: ebooks explained
Are ebooks a part of your content marketing toolkit? Here’s a quick guide to why they should be – and how they should be.
How to write great visual content
Copywriting for visual content about enterprise technology requires a peculiar mindset, ruthless efficiency with language, and meticulous attention to detail. Here Matt reveals the four steps that will help you write visual content that gets results.