Why great writing isn’t the only skill that B2B tech copywriters need

A great copywriter needs to be able to do much more than just write a nice sentence or two. This post looks at the six key skills that every B2B technology copywriter should learn.

Editorial Calendars: why you need one and how to make one in Trello

An editorial calendar is one of the most important items in the content marketer’s toolkit. Having recently created our own, Emily shares why you need one and what she used to create ours.

Radix writing experiment: pair copywriting

One of the great things about having six writers under one roof is that we can team up to spark new ideas and creative approaches. We’ve recently been experimenting with doing this in a formalised way, borrowing a technique from the software development industry. George explains all.

2014: the year the Internet of Things got real

Matt weighs in on how the Internet of Things could become one of the biggest opportunities and challenges for enterprise in 2014.

When storytelling goes bad: the misappropriation of stories by marketers

Marketers have been told repeatedly that we love listening to people tell stories. But have marketers been using storytelling effectively?

The seven types of B2B copywriter: which one is best for you?

We list seven different types of B2B marketing copywriter, with advice on which type you need for which kind of project.

Getting started with B2B podcasting – eight quick tips for first-time podcasters

We've put together eight content tips to help you get started on your way to producing your first B2B podcast.

Why everything you thought you knew about subject lines is wrong (maybe)

Writing subject lines that grabs the attention of an audience is tough. So what can copywriters do to get people to pay attention?

How to write subject lines that get your marketing emails opened

There's reams of advice out there on how to write subject lines that lead to sky-high open rates. Fiona reckons it all comes down to these five basics.

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