A balancing act: three things to avoid as a new B2B copywriter

George has recently joined our growing team as a junior copywriter, so we asked him to lay down his impressions of working with us in these first weeks.

A cheat’s guide to creating buyer personas in minutes

Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.

Should B2B marketing content be long or short?

The content marketing world seems to be in a big old fluster over whether B2B content should be short or long, if three blog posts I’ve read this week are anything to go by.

Choosing an agency project management system: our experience

Lots of creative agencies get to a point where they can no longer manage with spreadsheets and have to make the leap to a proper project management system. At Radix we’ve recently gone through that process – Sophie shares our experience and her tips for making a successful transition.

How to get freelance work from a copywriting agency

Five things you can do that will have agencies falling over themselves to hire you.

Getting Started with B2B Podcasting

What do you need to start podcasting? We’ve produced a not-too-techy guide for first-time podcasters.

Storytelling in B2B: more than just beginning – middle – end

There are many ways to tell stories. Find out how to apply story structures to B2B marketing content, from case studies to infographics.

I print therefore I am – the continued rise of 3D printers

3D printing has come along a great deal in a short space of time. Read this blog post to discover more about this new, digital technology for the real world.

Storytelling in B2B marketing: using the seven basic plots

Join us as we look at the seven basic plots that all stories follow.

Storytelling in B2B marketing: how to use a three-act structure

We look at how content marketers can use a three-act structure to tell a story that keeps people engaged.

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