Podcast 37: The battle to stop B2B content from going to waste

Why does so much B2B content go unused? And is there anything marketers and copywriters can do to stop content waste? Listen in to find out.

Podcast 36: Pay, gender, location & skills – the state of UK copywriting

The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.

Podcast 35: Three kinds of B2B marketing content you’re probably missing

If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…

Podcast 34: What it takes to master B2B ads

Find out why B2B ad copy needs to be let off the leash and how to stop it being so by-the-numbers.

Podcast 33: The changing face of B2B blogging

Business blogging is changing, but what you can do to make sure you’re making the most of the format?

Podcast 32: How to write a top-notch B2B landing page

Landing pages are where the action happens on your website, so they must be persuasive. We look at how to write a landing page for best results.

Podcast 31: How to use an editorial board to drive B2B content creation

An editorial board model can help you publish a regular flow of content that’s engaging and relevant for your audience. We look at how it works.

Podcast 30: How to fire up your writers to create brilliant copy

When content is written with enthusiasm, it’s more likely to get results. So how can marketers inspire their writers to inject more passion into their copy?

Podcast 29: How we made an entire board game based on one blog post

Getting your audience to notice you through content marketing can be difficult. So we decided to do something different: we created a board game.

Podcast 28: Telling B2B stories, wrestling with emotion and writing for intelligent content

Join us as we revisit some of our previous episodes, including discussions on storytelling and intelligent content in B2B copywriting and marketing.

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