The B2B Content Audio Blog #6: how to interview subject matter experts

Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.

The B2B Content Audio Blog #5: the big mistake you’re making with titles

Learn why the present participle is ruining your B2B marketing headlines, and discover a clearer way to share your message.

The B2B Content Audio Blog #3: which B2B copywriter is best for you?

There are seven types of B2B copywriter. When and how should you use each one?

The B2B Content Audio Blog #2: how to write the perfect B2B case study

The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.

Podcast 65: handling feedback on your writing, and how to proofread well

How do you handle negative feedback on your writing? And what does it take to proof something properly?

The B2B Content Audio Blog #1: B2B blog length and pricing

Recent changes to search algorithms have rewarded quality. That’s one reason why blog posts are getting longer, better researched, and more expensive.

Podcast 64: data v creativity, and SEO copywriting for B2B

Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.

Podcast 63: writing B2B copy for international audiences

How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…

Podcast 62: content strategy, and how B2B web writing has changed

How do you create truly unique web copy and successfully manage projects from start to finish?

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