Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.
Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site.
Why does bottom of the funnel content go so unloved? Is top of the funnel really that glamorous? Join us as we celebrate our favourite BOFU content.
This podcast episode sizes up our big predictions for B2B content marketing in 2016 with input from some B2B friends on what to watch for in 2017.
Is there a difference between content writers and copywriters? We take a look at why a distinction needs to be made and why you should care.
Change is afoot in B2B content marketing. We take a look at new research from MarketingProfs and the CMI, to find out what could be heading your way in 2017.
In a world swamped by generic content, could ABM be the solution B2B marketers need to stand out? And if it is – what does this mean for copywriters?
Content marketing may seem out of reach for small businesses, but it doesn’t have to be. Find out how to make content marketing work for your small business.
Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.
We learned a lot at the 2016 B2B Marketing Summit. From content marketing to intelligent content, here are our highlights and takeaways.
Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.
