Kung Fu Secrets of B2B Copywriting: When to Write Plainly

If you want to understand the effect of sentence structure, the Plain English Campaign’s style guide is a surprisingly good place to start.

Kung Fu Secrets of B2B Copywriting: Say One Thing, Clearly

Often, marketers are keen to say too many things at once. David believes it’s more effective to find one important message, and say it with style.

Kung Fu Secrets of B2B Copywriting: Write to One Person

What can a B2B copywriter learn from Simon Mayo’s radio show? Watch this short presentation and find out…

Kung Fu Secrets of B2B Copywriting: Find Another Way

David shares his oldest copywriting secret – how to avoid grammar pedants without sounding awkward.

Improve your own writing: get our monthly copywriting tips

Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: