A great piece of B2B content doesn’t begin with the writing, or even interviewing the subject matter expert. It starts with the brief.
The brief you give your copywriter sets the tone – and the pace – for your whole content creation process. It allows your writer to ask better questions, and helps their copy to hit the mark first time, so the content you publish fits the vision in your head.
But knowing what to put in a brief and what to leave out, and how to communicate it clearly, can be a minefield. How much is enough information? How much is too much?
Don’t worry; we’ve got you. Because who better to ask about the best way to brief a B2B copywriter than… a B2B copywriter?
In this webinar, George covers:
- How to put together the ideal copywriting briefing document
- Best practices to get the most out of briefing calls
- And what makes briefing so difficult in the first place